Customer Value Management

With increasing customer expectations, commoditisation of service offerings, market saturation and lowering ARPUs, CSPs need to adopt innovative approaches to sustain profitability & growth. In order to deliver delightful customer experiences and increase their share of customer’s wallet, CSPs need to create a Customer Value Management (CVM) framework which provides a holistic approach to craft and continuously enhance customer’s journey in the network.

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Our Customer Analytics & Marketing Automation solution enables real-time contextual engagement with every customer at every interaction, channel and touch-point by gathering data from various sources and applying analytical modeling in real time to predict the customer’s future behavior, prescribe the next best action and personalize the engagements over the preferred channels.

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Platform supports traditional telecom channels (SMS, USSD, IVR) as well as digital channels.

 

Machine Learning based predictive & prescriptive models to reach out to the customer with the offer they want. Gamification based Loyalty Management solutions create excitement and foster loyalty.